Keepers
This rebranding project was developed at Apple Tree.
Keepers is one of the most well-known influencer representation agencies in Spain. Previously named Keeper Experience, the company realized that everyone naturally referred to them as "Keepers." This insight led to a full rebrand, including a name change and a fresh visual identity, while maintaining the brand’s core values of diversity, boldness, and coolness.
Service
Brand Identity
Events
Website Design
Client
Keepers
Year
2024
Launch Event
A special event was organized at the Cupra City Garage in Madrid, bringing together influencers to celebrate the brand’s new chapter.
Brand Guidelines
To ensure consistency across all platforms, a comprehensive brand book was created. This document details the new visual identity, including logo usage, typography, color palette, and brand tone, providing clear guidelines for future applications.
