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Predict By
At Hommu Studio, branding redesign and new identity for Predict By, a research and consulting firm focused on social, behavioral and data science.
Service
Identity, Branding,
Digital & Web
Client
Predict By
Year
2022

Predict By identifies and captures societal challenges related to health, environment and digital transformation, turning scientific methods into actionable knowledge.
Behind data, there’s people. That’s why all corporate colors are inspired on all human skin tones. We wanted to differentiate from the competitors by giving a more personal, human image but without losing their scientific behaviour.



Logo
For our logo design we played with data, combining letters with punctuation marks.


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